Truth is by nature self-evident. As soon as you remove the cobwebs of ignorance that surround it, it shines clear.
The Advertising Standards Authority – those custodians of our delicate sensibilities in the UK – are “currently assessing these complaints and will consider whether or not there are grounds for an investigation.” over Apple’s claims of the capabilities of the iPad 4.
This after Apple offers refunds to ‘misled Australian iPad customers’ – read “Australia’s Competition and Consumer Commission took Apple to the Federal Court for false advertising over its “iPad with Wi-Fi + 4G” promotion, because the popular tablet device does not work on the local 4G frequency.”
Won’t work on the UKs 4G network either as the 4G ‘LTE’ bit is only supported on some networks in the USA and Canada.
[quote]For those who don’t know (or care! ) 4G is the next ‘Super Fast’ broadband on the mobile network – Internet from the same people bringing you mobile phone calls.
It amuses me how the simple changing of a couple of words softens the impact of a sentence: Apple ‘misled’ customers. Read ‘Lied to’.
Apple said it would not comment on its discussions with the regulator, but a source at the company insisted that no undertaking was given to remove all references to 4G from its site. Funny how it’s decided to refund customers complaining though…
In the sad aftermath of Steve Jobs leaving us there have been many questions over the future of Apple ~ and many pundits pointing to the dramatic fall of the company when he left the company.
One of the tenets of the Apple company was ‘Lighter, Thinner’ referring to the characteristics of new iterations of the products, but this was not the case with the iPad4 ~ something else that the pundits are pointing to.
Read more about this at the BBC website here - iPad ’4G’ claims face scrutiny from UK regulator
Personally? I guess it’s not the first time a company has lied to the public and I guess it’s not the last, but it’s going to be an interesting spectacle to watch what happens to Apple in the next few years. Microsoft survived the leaving of Bill Gates ~ can Apple survive the departure of Steve Jobs?
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